Built Different. Now We're Telling the Story.
Hale Yeah Roofing was built by challenging what a roofing company was supposed to look like. From storm intelligence and technology to branding, systems and homeowner experience, Laura Roark and Jamie Hale have taken an outsider's approach to one of America's oldest trades.
That story is now being featured on Blue Collar America, an Inside Success TV series.
A different approach to roofing got people's attention.
Blue Collar America goes behind the businesses, systems and people shaping the trades. Laura Roark and Jamie Hale sat down to share how Hale Yeah Roofing is approaching storm restoration differently.
Blue Collar America
Laura Roark and Jamie Hale join Blue Collar America to share the story behind Hale Yeah Roofing and the principles driving its growth: thinking differently, questioning industry norms, creating an unmistakable brand, using technology and proven systems to modernize a traditional industry, and solving customer problems instead of simply selling.
The Letter That Started It All.
Before the cameras rolled, there was a letter.
Laura Roark and Jamie Hale were formally selected to participate in an Inside Success TV series, beginning the journey that would take Hale Yeah Roofing from the rooftop to the Blue Collar America studio in Miami.
"We didn't build Hale Yeah to fit into the roofing industry. We built it to change what homeowners should expect from it."
The Hale Yeah × Blue Collar America Journey
- 01 — Selected
Laura Roark & Jamie Hale are selected as featured guests for Inside Success TV.
Complete - 02 — Miami
Laura and Jamie travel to the Inside Success studio in Miami.
Complete - 03 — Filmed
Laura and Jamie film their Blue Collar America episode at the Inside Success studio in Miami.
Complete - 04 — Post-Production
The episode is in professional post-production.
We are here - 05 — Premiere
The Hale Yeah Roofing story premieres on Blue Collar America.
Coming soon
From the Rooftop to the TV Studio.
A behind-the-scenes look at Laura and Jamie filming their Blue Collar America episode at the Inside Success studio in Miami.
The Hale Yeah Story Is Getting Attention.
Laura Roark and Jamie Hale's upcoming appearance on Blue Collar America was announced through a nationally distributed press release, with placements appearing across multiple publications.
Laura Hale and Jamie Hale to Appear on Blue Collar America TV
The announcement introduces the Hale Yeah Roofing leadership team and previews a conversation about technology, systems, customer-focused leadership and modernizing the roofing industry.
Read the ReleaseThe same announcement was syndicated to national and regional outlets through press release distribution.
- EIN Presswire
- The National Law Review
- Aberdeen News
- Florida Times-Union
- Burlington County Times
Our Blue Collar America Episode
Laura Roark & Jamie Hale share how technology, systems, branding and an outsider's perspective helped shape Hale Yeah Roofing.
Our story may be headed to television. Our work still happens one home at a time.